Smencils

3D Renders, Photography

Assets used for e-commerce, print and digital advertising, trade show display, and sales pitch for large retail (Walmart, Target)

Process: Photos shot w/ FF DSLR in light-controlled studio w/ 4 light setup. Freshness Tubes and pencils modeled in Blender and rendered w/ cycles. Video animated and rendered in Blender.

Use of 3D assets: This allows for total control of the final image in situations where challenges with depth of field and focus might provide subpar results. Additionally, having 3D assets of product allows for faster and more realistic prototyping during the design and pitch stage of production.