Bedtime Defenderz
Animated Series
This 12 episode animated series developed alongside a line of plush toys was produced to be released on various streaming and FAST platforms.
My roles: Creative & branding consultation for the series story and characters, 3D design for the rollercoaster used in episode 7, video asset management and publication for YouTube and various FAST partners, thumbnail and banner design, closed captioning, YT channel setup and management, YouTube advertising via GA, booth concept and design + series premiere event for New York Toy Fair, transformed 3D character models into usable assets for promotion with motion capture animation
Achievements: YouTube Parner Program with YouTube Kids inclusion, 200k subscribers within 4 months as a new channel, 40+ million total channel views
Character Animation
After the series production wrapped, the animation studio provided the original 3D character models for promotional use. This allowed me to adapt the character models to my Blender workflow to create some unique digital displays to welcome guests and promote the Bedtime Defenderz series premiere that took place during the New York Toy Fair. With multiple displays placed near high traffic entrance points, we were able to generate a lot of buzz that translated to high attendance at the main show floor booth.